We believe that our developer partners, along with the consumers that purchase their homes value properties and experiences that are aesthetically beautiful, intelligent in design and contain details of the highest quality.

DEVELOPMENT SALES
& MARKETING SERVICES

Our Development Sales & Marketing Services elevate developers who favour a non-mass market approach. We focus on aesthetics, elevated positioning and perfect service execution for both our developer clients and the customers who interact with our brands. We bring big developer and large agency thought processes and experience and apply this knowledge and strategy in a curated scale. From acquisition support through design development, sales & marketing programming to closeout strategies and execution - we are able to represent this segment better than anyone in the industry.

COMPLETED INVENTORY
DEVELOPMENT SALES

Completed developments with end of program inventory rarely receive the detailed attention and knowledgeable execution that is deserved. We approach the final homes in a development project as if they are their own small development project; worthy of the same degree of thought, positioning and strategy as the initial sales program. Developer brand protection, customer voice and elevated exposure all supported through our in-house visual and media production.

FOCUS

Our authentic approach to developer projects begins with a deep-rooted belief in what we are setting out to accomplish. It is a shared journey to deliver something beyond the expected and typical. We take a tangible place, leverage emotion & engaging experiences then filter everything through a lens of aesthetic beauty along the way.

We are obsessively focussed on the value proposition that we offer to the market on behalf of the developments that we represent. We advance the project’s position in the market - enhancing and elevating the offering.

EXPERIENCE

Ideas and vision are nothing without deep practical experience. Where others draw from a pool of knowledge in one area of specialization, the Proper team delivers deep exposure in all facets of contemporary real estate. We have run agency services, lead multi-billion dollar developer teams and influenced creative services. The ability to approach any aspect of the industry with the intrinsic knowledge and experience that we have provides a foundational level of certainty and confidence in an uncertain industry.

50+ projects

7500 homes brought to market

$5.5 Billion in sales